On Our Mind

Esports has booked stadiums, a $75M prize pool, rivalries, drama, and redemption arcs. So why is it still the largest niche industry in the world?

A third of Americans now fact-check their health with a chatbot they don't fully trust. Your claims will survive legal review. The question is whether they survive that.

Apparel is trading down while specialty coffee hits record highs. The cup has become the cheapest legible status object in America, and other foods should be taking notes.

One in five hotel photographs now carries a trace of AI. Hospitality sells a promise the guest turns up to collect, which makes real light the last defensible asset.