Philips
Creative Excellence, Commercially Wired Integrated Agency Leadership Connections Strategy
The team developed a unified creative and brand strategy framework across Norelco, Sonicare, Lumea, and Avent. The approach treated each sub-brand as a distinct voice within a cohesive Philips ecosystem, ensuring that every campaign felt native to its category while benefiting from the scale and strategic architecture of the parent brand.
Solution
The creative work was designed to break through. The team partnered with Kate McKinnon to bring an unexpected, culturally relevant edge to the campaign platform. Her presence injected personality, wit, and genuine warmth into a product category that often defaults to sterile feature -benefit advertising. She gave consumers a reason to pay attention and, critically, a reason to buy. The team paired this high-impact creative with an execution model that compressed production timelines and enabled rapid iteration across digital, social, broadcast, and retail channels. The result: campaigns that were not only creatively differentiated but strategically engineered to drive conversion at every touchpoint.
Testimonial
“The team did not show up with a pitch and disappear. They embedded with us at a leadership and delivery level that blurred the line between their people and ours. They challenged our thinking, elevated our creative ambition, and then executed against it with a discipline and speed we had never seen from an outside partner. The Kate McKinnon work is a perfect example. That did not come from a brief thrown over a wall. It came from a team that understood our business, our consumers, and our commercial targets as well as we did. The sales results across Norelco, Sonicare, Lumea, and Avent proved it.”
Ivone Miranda
Head of Marketing Excellence
+10%
Sales Increase
4 Brands
Norelco, Sonicare, Lumea, Avent
Kate McKinnon
Cultural Catalyst